LAGER, ALE, AND ITALIAN
In 1859 the thirty-seven year old Luigi Moretti founded his “Factory of beer and ice” in Udine. The first bottle of Moretti Beer was put on the market in 1860. In over 150 years of history Moretti Beer has managed to gain an ever increasing number of fans and enthusiasts in Italy and in the world, and now it is served in the Ale House in the Mercato Centrale Firenze. Tradition, great flavour, and honesty: these are the values that link the Mercato to Moretti Beer, which still makes its products according to traditional methods, using guaranteed raw materials and a special blend of hops and fine malt that lends this beer its unique aroma.