Urboeffimero

Urboeffimero

di UFO

dal 20 ottobre 2017
al 21 gennaio 2018
al Mercato
Centrale Firenze

PROJECT ART MARKET
It is a pleasure and an honour for us to host URBOEFFIMERO n°5 by UFO at Mercato Centrale Firenze.
Our collaboration is part of a project that has always characterized the work done by Mercato Centrale and which has already brought to life important creations in our spaces by three of the top names in contemporary art:Daniel Buren, Michelangelo Pistoletto and Ai Weiwei.
We began with the,very simple, idea that the places of our everyday and places with art should not be separate.
Today, art is not a privileged experience, accessed only within the protected confines of museums and galleries, with the illusion, for those not directly involved in the work, of suddenly transformingusfrom individuals immersed in our daily life, routine, social rapports into free and cultured consumers of a message of beauty and truth, or into intelligent witnesses of a “singular” revelation, that of the interior world, out of the ordinary, of the artist. Contemporary art seeks us out, it wants to reach us in the same places as social reproductions, it asks us to be ready, “open,” at all times, for a dialogue with the forms, images and situations that can introducethe buzz of critical though, the provocation of something “different,” the flutter of the contradictory – the question, insistent, of the meaning of who we are and what we do, here and now, into our life, be it our work, our consumptions, amusement or relationships with the others (and with places, histories, conversations).
Domenico Montano

Il Mercato Centrale Firenze presenta
URBOEFFIMERO N.5 di UFO

The culture of art, like the culture of food, defines the basisof what makes the Mercato Centrale Firenze a place of experiences and instant exchanges. In the everyday context of its spaces, the enjoyment of taste and beauty in every moment is its driving force.

The Mercato Centrale Firenze offers art to its visitors, becoming a collective, shared and bonding meeting place for that which it represents socially and in its message. This is the Mercato’s intention, which for three years has brought contemporary to Florence, to raise awareness of a perspective that goes beyond the Renaissance.

Domenico Montano, managing director of Mercato Centrale, speaks of collaboration with the exhibition Radical Utopias as “a new encounter with artists and architects that reintroducesthe Mercato Centrale’s desire to create accessibleopportunities for the use of art and culture. A reflection on the art of today and on the contemporary city that will go on.”

It is within this contextthat the fourth art event at the Mercato Centrale has seen theproject and relationship with the city develop:the Mercato Centrale Firenze meets – once again strengthening their ties – Palazzo Strozzi, which from October 20, 2017 to January 21, 2018 will host the exhibition Radical Utopias. Beyond Architecture: Florence 1966-1976 in the Strozzina undercroft, promoted and organized by the Fondazione Palazzo Strozzi, Fondazione CR Firenze and Osservatorio per Ie Arti Contemporanee. The unique exhibition curated by Pino Brugellis, Gianni Pettena and Alberto Salvadori, with the collaboration of Elisabetta Trincherini, celebrates the extraordinary creative period of the Florentine radical movement in the 1960s and 70s.

For the exhibition, the Mercato Centrale Firenze will host an installation from the series Urboeffimeri by UFO.

UFO was the most ironic and explosive group in the Florentine radical architecture scene, founded in 1967 during the student protests that involved the Department of Architecture at the University of Florence.

In February 1968, they occupied the complex of San Clemente, where they began production on the series Urboeffimeri, inflatable, tube-shaped structures made of polythene that became icons of the student protest movement and used from time to time as instruments of struggle and stimuli for behaviour.


GLI UFO e la SUPERARCHITETTURA

UFO was the most ironic and explosive group in the Florentine radical architecture scene, founded in 1967 during the student protests that involved the Department of Architecture at the University of Florence. In February 1968, they occupied the complex of San Clemente, where they began production on the series Urboeffimeri, inflatable, tube-shaped structures made of polythene that became icons of the student protest movement and used from time to time as instruments of struggle and stimuli for behaviour.

Urboeffimeron.5 (12 meters long) will be suspended over the central aisle of the Mercato Centrale and illuminated by a system of lamps that will make it visible even after dark.

The provocative slogans that distinguished the series of inflatables will be written on the glass façades and throughout the aisles.

Where as in 1968 the inflatables were placed in iconic locations in the city, like Piazza del Duomo and Piazza della Signoria, for the exhibition, they will be placed in dialogue with the Renaissance architecture of Palazzo Strozzi’s courtyard and with the late 19th-century courtyard at the Mercato Centrale, building a rapport between happening and architecture, art and politics.

Together with Palazzo Strozzi, the Mercato Centrale becomes an important destination and part of a project that narrates the creative revolution, a driving force of the development of the internationally-renowned art.


© Mercato Centrale di Firenze srl
Partita IVA 06315160488

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